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Media audiences, ethnographic practice and the notion of a cultural field
[Zeitschriftenartikel]
Abstract This article will consider in detail the implications of a diffuse social magination for existing paradigms of ethnographic audience research. The notion of a 'cultural field research model will be offered here as an alternative structure for locating media communities as sites of social ractice. Th... mehr
This article will consider in detail the implications of a diffuse social magination for existing paradigms of ethnographic audience research. The notion of a 'cultural field research model will be offered here as an alternative structure for locating media communities as sites of social ractice. This is a theoretical framework that reformulates the conception of media audiences as 'imagined communities by replacing a demographically constituted ethnographic model with an emphasis on surveying the diverse inhabitants of a cultural field constructed around participation in particular instances of media practice.... weniger
Klassifikation
Allgemeines, spezielle Theorien und Schulen, Methoden, Entwicklung und Geschichte der Kommunikationswissenschaften
Freie Schlagwörter
cultural studies; ethnography; globalization; media audiences;
Sprache Dokument
Englisch
Publikationsjahr
2008
Seitenangabe
S. 25-41
Zeitschriftentitel
European Journal of Cultural Studies, 11 (2008) 1
DOI
https://doi.org/10.1177/1367549407084962
Status
Postprint; begutachtet (peer reviewed)
Lizenz
PEER Licence Agreement (applicable only to documents from PEER project)