Download full text
(369.2Kb)
Citation Suggestion
Please use the following Persistent Identifier (PID) to cite this document:
https://nbn-resolving.org/urn:nbn:de:0168-ssoar-215668
Exports for your reference manager
Knowledge Activation After Information Encoding: Implications of Trait Priming on Person Judgment
[journal article]
Abstract It is widely assumed that traits primed after the encoding of person information do not lead to assimilation effects on the judgment of that person. The authors challenge this view by providing evidence that post-encoding trait primes can result in assimilative person judgments under certain conditi... view more
It is widely assumed that traits primed after the encoding of person information do not lead to assimilation effects on the judgment of that person. The authors challenge this view by providing evidence that post-encoding trait primes can result in assimilative person judgments under certain conditions. In Experiments 1 and 2, we identify the conditions under which these assimilation effects occur. Experiment 1 shows the importance of participants’ goals during person information encoding: assimilation is observed when person information is encoded as part of a memorization goal (as opposed to an impression formation goal). The findings of Experiment 2 further reveal that the encoded person information should imply trait concepts rather than being merely vague with respect to the primed trait category. Finally, the results of Experiment 3 suggest that the obtained assimilation effect is driven by differential accessibility for prime-congruent person information.... view less
Keywords
memory; assimilation; assessment; information collection; human being
Classification
Social Psychology
Free Keywords
Trait priming; Person judgment; Encoding goal; Memory-based judgment; On-line judgment
Document language
English
Publication Year
2008
Page/Pages
p. 429-436
Journal
Journal of Experimental Social Psychology, 44 (2008) 2
DOI
https://doi.org/10.1016/j.jesp.2007.01.004
Status
Postprint; peer reviewed
Licence
PEER Licence Agreement (applicable only to documents from PEER project)