Volltext herunterladen
(11.67 MB)
Zitationshinweis
Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):
https://nbn-resolving.org/urn:nbn:de:0168-ssoar-127146
Export für Ihre Literaturverwaltung
Regulation and best practices in public and nonprofit marketing
[Konferenzband]
(Hrsg.)
Abstract The volume contains the papers presented during the 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) entitled "Regulation and Best Practices in Public and Nonprofit Marketing". Structured in accordance with the sessions of the mentioned Congress, ... mehr
The volume contains the papers presented during the 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) entitled "Regulation and Best Practices in Public and Nonprofit Marketing". Structured in accordance with the sessions of the mentioned Congress, the volume includes papers and relevant contributions on marketing research development in the public administration, healthcare and social assistance, higher education, local development and, more generally, nonprofit organizations. The social marketing specific issues take an important part of the volume giving the diversity of the approached topics as well as the large number of researchers concerned with this matter. Though of small dimensions, the contents of the sessions dedicated the revival and reinvention of public marketing must be underlined, as well as of the transfer of public marketing best practices to the South-Eastern European states. Publishing this volume represents a term of the interest expressed by over 40 academic and research groups in Europe and other continents with interests in the public and nonprofit marketing field, as well as in other European states’ bodies that develop specific empirical studies.... weniger
Klassifikation
Sozialpolitik
Sozialarbeit und Sozialpädagogik
Marketing
Organisationssoziologie, Militärsoziologie
Freie Schlagwörter
Social Marketing; Marketing in Public Administrations; Reviving and Reinventing Public Marketing; Marketing Fits Local Development; Marketing and Health Institutions and Social Assistance; Transferring Public and Nonprofit Marketing Best Practices to South-Eastern Europe; The Path to Corporate Social Responsibility (CSR); Marketing in Nonprofit Organizations; Marketing and Higher Education Institutions
Sprache Dokument
Englisch
Publikationsjahr
2010
Verlag
The Economica Publ. House
Erscheinungsort
Bucharest
Seitenangabe
661 S.
ISBN
978-973-709-514-5
Status
Veröffentlichungsversion; begutachtet
Lizenz
Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung