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Corporate Culture and Public Relations
[Sammelwerksbeitrag]
Körperschaftlicher Herausgeber
Institute of Sociology of the National Academy of Sciences of Ukraine
Abstract Analyzing American publications dealing with the concept of excellent public relations, the authors trace the development of organizational culture and its connection with societal culture, as well as an alyze theoretical and methodological issues of corporate culture and its impact on public relati... mehr
Analyzing American publications dealing with the concept of excellent public relations, the authors trace the development of organizational culture and its connection with societal culture, as well as an alyze theoretical and methodological issues of corporate culture and its impact on public relations in an organization. Special attention is paid to some ways in which professional PR departments can be come the source of progressive counter cultures inside the organization capable of changing a prevailing culture in the organization to make it more excellent.... weniger
Klassifikation
Betriebswirtschaftslehre
Titel Sammelwerk, Herausgeber- oder Konferenzband
Ukrainian Sociological Review 2006-2007
Herausgeber
Golovakha, Yevhen
Sprache Dokument
Englisch
Publikationsjahr
2009
Erscheinungsort
Kiev
Seitenangabe
S. 105-122
ISBN
978-966-02-5153-3
Status
Veröffentlichungsversion; begutachtet
Lizenz
Deposit Licence - Keine Weiterverbreitung, keine Bearbeitung