The role of the spokesperson in building reputation personality traits of the M.A.I. (Ministry of Home Affairs) spokesperson

Abstract

Communication is an essential component of coexistencein a community. Peopleadapt tosocial norms, establish relationships and seek to satisfy their main needs based on harmonizingnorms with their own beliefs.By communication wemean the process of transmitting andreceivingthemessage. Furtheron, communication is an essential component of an organization’ssuccess, whetherprivateor legal entity. In this context, the role of thespokesperson becomes crucial in ensuringeffective communication between the organizationand its audience.This articlefocuses onidentifying the communication characteristics of spokespersons and how these characteristicsinfluenceorganizationalcommunicationandtheirperformanceinthisposition. The representation of public institutions and the provision of data and information, ex officio or upon request, is regulated by Law 544/2001 on free access to information of public interest. In this regard,public and private institutions in our country are required to appoint a contact person for journalists and the general public, this person being a very important pillar and bears the title of spokesperson. The peer-reviewed paper belongs to Ms. Roxana Popazu, MSc. student of the Faculty of Industrial Engineering and Robotics, Politehnica University of Bucharest, who conducted a study upon completion of her Master's Degree and ultimately had to prepare her thesis. Theresearch started from the work of theorists, to whom she exposed the ideas and then followed these theories and hypotheses with the research itself. Thus, in 2022, she conducted a survey among communicators of the Ministry of Home Affairs to identify thecommunication characteristics of the Ministry's spokespersons. The research findings reconfirm the existence of a close link between the personality type of the spokesperson and the communication style (Popazu, Roxana, 2022, p. 47). In a context where communication plays a crucial role in the functioning of public institutions and in dealing with the public, the role of spokespersons is becoming increasingly important. These professionals have a responsibility to represent their organization and convey critical information to the public and the media.