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Please use the following Persistent Identifier (PID) to cite this document:
https://doi.org/10.22394/1726-1139-2017-9-140-148
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Event-менеджмент: обзор и систематизация подходов к организации мероприятий
Event-management: Review and Systematization of Approaches of the Organization of Events
[journal article]
Abstract Event management is one of the most effective method of the promotion for companies developing innovative products and services and working in areas of the management consulting and system integration. Approaches of the organization of large mass actions which creating information occasions for part... view more
Event management is one of the most effective method of the promotion for companies developing innovative products and services and working in areas of the management consulting and system integration. Approaches of the organization of large mass actions which creating information occasions for participants and forming their publicity are analyzed in the article. Key features of the event-management for innovative types of business and management consulting are considered. The recommendations describing the model and structure of the life cycle of mass events are also developed in the article.... view less
Keywords
publicity; management counsulting
Classification
Marketing
Management Science
Free Keywords
event management; event marketing; congress and exhibition activities; business process; innovative business;promotion of consulting services; life cycle of the event
Document language
Russian
Publication Year
2017
Page/Pages
p. 140-148
Journal
Administrative Consulting (2017) 9
ISSN
1726-1139
Status
Published Version; reviewed