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Репутация и имидж власти: Медиастратегии формирования
Reputation and Image of the Power: Mediastrategies of Formation
[journal article]
Abstract The authors consider the existing communication strategies applied by public authorities for
forming their own image, the media as the main tool of realization of communicative strategies
and the correlation between the feasibility of the chosen communication strategy and the
degree of public con... view more
The authors consider the existing communication strategies applied by public authorities for
forming their own image, the media as the main tool of realization of communicative strategies
and the correlation between the feasibility of the chosen communication strategy and the
degree of public confidence in the government.... view less
Keywords
political communication; public authorities; confidence; reputation
Classification
Political Process, Elections, Political Sociology, Political Culture
Sociology of Communication, Sociology of Language, Sociolinguistics
Free Keywords
image and reputation of the public authority; media strategy
Document language
Russian
Publication Year
2017
Page/Pages
p. 159-165
Journal
Administrative Consulting (2017) 1
ISSN
1726-1139
Status
Published Version; reviewed